Porsche braces for lower sales era, seeks lifeline from luxury

By Rachel More and Ilona Wissenbach BERLIN/FRANKFURT, Oct 7 (Reuters) Porsche is steeling itself for persistently lower sales, the Volkswagen brand said on Wednesday, pitching a turnaround plan to investors that aims to boost margins with ​a focus on top-end models. The sports car maker, which, like parent ‌Volkswagen, is undergoing restructuring to address weak demand and high costs, said it would lower its future break-even point to fewer than 200,000 units, compared with total deliveries last year of 279,449. Porsche has already seen deliveries slump by almost 10% globally since the year of its ‌blockbuster ​listing in 2022, as plunging demand in China and ⁠tariff woes in the United ⁠States hit two of the brand s most important markets. During a capital markets day at the company s development centre in Weissach, CEO Michael Leiters will seek to assure investors that a focus on high-end sports cars like the ​911 and luxury SUVs will put the carmaker back on track. Porsche set its