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Dream blame WNBA’s lack of ‘urgency’ for midday Finals game

Diane Nguyen
Diane Nguyen
Diane Nguyen
Sports Reporter · Moorhead, MN

Diane Nguyen is an enthusiastic sports reporter with a passion for covering local high school athletics. A graduate of Minnesota State University Moorhead, she has spent the last five years reporting for local sports networks while fostering community pride through her vibrant storytelling.

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Sports Reporter · Wednesday, October 28, 2026 at 4:21 PM · 6 min read
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Atlanta Dream owners Larry and Robyn Gottesdiener, Suzanne Abair, and Renee Montgomery advocating for their team.

In a heartfelt open letter that resonated deeply with sports enthusiasts and community advocates alike, the owners of the Atlanta Dream expressed profound disappointment over the midday scheduling of Game 6 of the WNBA Finals. This isn't just about a game time; it's about a team's fight for recognition, a community's desire for celebration, and the fundamental belief that dedication deserves a prime-time stage. Their message, delivered with conviction, underscored that this timing was far from what they envisioned or fought for on behalf of their team and their passionate fanbase.

A Midday Matchup Sparks Outcry

The Atlanta Dream’s ownership group has publicly criticized the Women's National Basketball Association (WNBA) for what they termed a lack of “urgency” in scheduling Game 6 of the WNBA Finals. This crucial championship contest was set for an unusual 12:30 p.m. ET tip-off on Thursday, October 28. The decision has ignited a conversation about the league's commitment to its premier events and the visibility of its athletes.

In an open letter titled “An Open Letter to Atlanta,” published on Tuesday, Dream owners Larry and Robyn Gottesdiener, Suzanne Abair, and Renee Montgomery collectively voiced their frustration. “Playing a midday game on a Thursday is not what we would have chosen and not what we fought for,” they wrote, highlighting their proactive efforts to secure a more fan-friendly schedule. This sentiment reflects a deeper longing for the league to prioritize its marquee matchups, ensuring they receive the attention and attendance they rightfully deserve.

The scheduling conflict arose due to a prior engagement at the primary venue. Game 6, like Games 3 and 4 of the best-of-seven series, was slated to be held at the 17,000-seat State Farm Arena, home to the NBA’s Atlanta Hawks. The Hawks had a Thursday night game against the Cleveland Cavaliers. To accommodate both, the Hawks graciously agreed to push their tip-off to 8 p.m. ET, creating a doubleheader. Without this accommodation, the WNBA Finals game would likely have been relegated to the Dream’s regular-season home, the 3,500-seat Gateway Center Arena in suburban College Park, Georgia.

Owners Champion Their Team and Community

The owners' decision to pen such a direct letter speaks volumes about their commitment to the Atlanta Dream and its supporters. Larry and Robyn Gottesdiener, Suzanne Abair, and Renee Montgomery are not just investors; they are advocates, deeply invested in the team's success and its standing within the broader sports landscape. Their emotional investment extends beyond wins and losses, encompassing the team's visibility, fan experience, and overall respect within professional sports.

This public stance underscores a critical point: professional sports teams are more than just businesses; they are community anchors. The Dream owners' frustration reflects a deeper longing for recognition and respect for women's basketball within the league, resonating with the Atlanta community's desire for their team to shine on the biggest stage. The Golden State Valkyries currently lead the series 3-2, making Game 6 a pivotal moment where the stakes couldn't be higher.

Impact on Fans and Families

A midday game on a weekday presents significant challenges for fans, particularly families. Many working parents and schoolchildren are unable to attend, effectively disenfranchising a substantial portion of the team's loyal base. This scheduling choice dampens the excitement surrounding a crucial Finals matchup and impacts the local sports culture, which thrives on shared experiences and collective enthusiasm. For many, attending a live professional sporting event is a cherished family outing, a chance to create lasting memories and instill values of teamwork and perseverance in younger generations.

The owners explicitly stated they had approached the WNBA to raise concerns about potential scheduling conflicts. This proactive engagement demonstrates their dedication to their fanbase and their understanding of the logistical hurdles a midday game creates. They fought for a schedule that would maximize attendance and viewership, ensuring the Dream's hard-earned place in the Finals was celebrated by as many Atlantans as possible. This commitment to the fan experience aligns perfectly with the values we hold dear in communities like ours, where sports bring people together.

Fargo's Echoes: The Heart of Community Sports

While the WNBA's scheduling woes might seem a world away from our beloved Fargo, this story truly hits home when we consider the heart of our local sports scene. Here in Fargo, community support is everything. We rally around our NDSU Bison, our high school teams, and our incredible youth leagues. Just like the Dream owners, we understand the profound importance of prime-time opportunities for our athletes to shine and for families to gather, creating those cherished memories that build strong communities.

Our local sports organizations, from the YMCA to the Boys & Girls Clubs, tirelessly work to make sports accessible for everyone, fostering that spirit of dedication and teamwork right here in our own backyard. We believe in the power of sports to unite families and neighborhoods, providing positive outlets and teaching invaluable life lessons. When a professional league overlooks the practicalities for its fans, it's a reminder of how vital it is for local organizations to remain grounded in community needs.

The editorial values of Bison Current emphasize the importance of strong marriages and intact families, and sports often serve as a wonderful arena for these bonds to flourish. A Friday night lights game or a Saturday afternoon college match isn't just about the score; it's about parents cheering alongside their children, grandparents sharing stories of past glories, and neighbors connecting in shared excitement. When scheduling decisions disrupt this natural rhythm, it impacts the very fabric of community life that we strive to uphold and celebrate.

Looking Ahead: A Call for Greater Consideration

The Atlanta Dream's owners, by speaking out, have done more than just air a grievance; they have issued a call for greater consideration for the athletes and fans who form the backbone of the WNBA. This incident highlights the ongoing struggle for women's professional sports to achieve equitable treatment and visibility compared to their male counterparts. While the NBA and NCAA often command prime-time slots, the WNBA continues to fight for its place in the spotlight, a battle that impacts not just the players on the court but the entire ecosystem of women's basketball.

The WNBA, as a growing league, has an opportunity to learn from such situations. Prioritizing fan access and player well-being in scheduling decisions will only strengthen its appeal and foster deeper connections with communities like Atlanta and beyond. The league's growth depends on its ability to cultivate a loyal and engaged fanbase, and that requires making games accessible and celebrated, not relegated to inconvenient time slots.

As the Dream continue to fight for their place in the spotlight, both on the court against the Golden State Valkyries and off it for fair scheduling, the hope remains that future games will be scheduled with the fans and the spirit of the city in mind. This incident serves as a powerful reminder that the success of any professional sports league is intrinsically tied to the unwavering support of its community, and that support is best nurtured through thoughtful consideration and genuine respect for those who show up, game after game, year after year. The commitment shown by the Dream owners to their team and community is a testament to the enduring power of sports to inspire and unite, a principle we deeply value here in Fargo and across our nation.

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